Art Direction & social media content creation
As a social media brand consultant, my role included art direction and execution for photo and video shoots across Nestle's portfolio of confectionaries, baking goods, noodles and coffee products.
In addition to multimedia content, I also did a range of custom illustrations for the brands: MAGGI and Milkybar.
Art Direction: Totemo
Brand rollout & Finished art
NGS Super proposed the challenge of coming up with a clever and meaningful campaign to increase foot traffic to their exhibition stand at an annual business conference.
The solution is an outside-the-box strategy of offering visitors to the stand a massage whilst they undergo a complimentary super-health check with NGS Super staff member.
Art Direction & Branding
Good Things is a new retail and eatery concept store by the Linyi property group in the upmarket district of China. The name ‘Good Things’ was chosen as a catchy, easy to remember brand name for those with limited level of English.
The retail and eatery space has a strong focus on quality goods imported from Australia. The client wanted a fresh and vibrant look that would appeal to elite, young families with high income who are eager to try quality imported goods.
Art direction
In an attempt to refresh the Rendezvous brand, TFE Hotels requested for two different concepts to be executed across both print and digital platforms.
The result is two very different concepts, with one executed using images and the other using line illustrations. Through AB testing, the brand was able to obtain valuable insight into the most effective communication style for each platform.
A series of icon sets created for marketing print collaterals, blogs and websites.
Branding & illustration
Open Kitchen is a podcast that takes listeners behind the smoke, fire and sweat into the reality of the hospitality and tourism trade and the repercussions it has on mental health.
I was approached by the podcast creator: Scarlette Lee to create a unique podcast branding that would help it to stand out from the crowd. The artwork must communicate the idea of ‘taking a peek’ inside the world of hospitality.
Open Kitchen is available to stream via Spotify and iTunes.
eLearning planning: Be Learning
Art direction: Re, Sydney
UI Design & Illustration
A series of vibrant and fun illustrations and UI design for a Treasure Hunt internal training program for International Optus staff.
In the Treasure Hunt, users are provided with visual cues to explore and learn about the unique aspects of each Australian cities and their Optus customer groups.