Art Direction | Digital Design
Concept for Vert Design
Oceans Matter is a recycled plastic material derived from ocean debris. It can be included in the make-up of commercial grade plastic manufacture (not food-contact grade) at up to 10% (more in some applications) without adversely affecting the structural integrity of the final product.
The aim is to create a brand identity that is playful, positive, bold and relatable as well as commercially desirable to consumers to create market demand.
Read more about the concept approach here.